Influencer marketing platform CreatorIQ closed a $24 million Series C funding round led by Kayne Anderson.
WHO: CreatorIQ is the proven software to unify and power advanced influencer marketing. Powerful enough for the world’s biggest enterprises and nimble enough for its most innovative, CreatorIQ’s Intelligence Cloud enables data science-enabled creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement. CVS, Disney, H&M, Mattel, Salesforce, Sephora, and Unilever utilize its platform to drive real business results across their influencer marketing ecosystems. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, and London.
WHY: To further accelerate its global momentum and differentiation, CreatorIQ is focusing its Series C on five strategic areas including an all-new user experience, data science, paid media and advanced measurement, global expansion, as well as strategic alliances and partnerships. Its plans for partnerships are already underway with the recently announced CreatorIQ Certified Partner Program launching with five inaugural partners including Collectively, Digital Brand Architects, Everywhere Agency, ShopStyle Collective, and Sway Group.
IN THEIR OWN WORDS: “As Marketing leaders accelerate their transformation strategies to close their in-house gaps across their marketing capabilities, they are uniting best-in-class technologies with leading data providers,” said Igor Vaks, founder and CEO, CreatorIQ. “These marketing leaders are seeking to own their influencer marketing technology and data in order to elevate cross-team, increasingly remote collaboration consistency, ensure enterprise security and compliance, and provide data transparency.”
“CreatorIQ, as the most advanced enterprise technology in the influencer marketing space, is consistently the top choice of global marketing leaders looking to bring enterprise technology & data ownership in-house,” said Nishita Cummings, Managing Partner, Kayne Partners Fund. “We are excited to partner with CreatorIQ to support the Company’s plans for accelerated growth as it cements itself as the pure-play SaaS leader in the influencer marketing software category.”
About CreatorIQ, Paul van Gendt, Director, People Data Centre at Unilever, said, “We continue to advance Unilever’s ambitions for our influencer marketing operations, which is made possible by Unilever PDC’s advanced data science capabilities and best-in-class partners like CreatorIQ. Our goal is to build industry-leading, truly global standards with the hopes of moving the entire industry forward.”
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